Condition and price. That's what sells a house.

Everything else is marketing, and I do that too. But the two things that decide how your sale goes are decided before the sign goes up.

1. Step 1

   A year out, if you can

   The best sales I have been part of started with a plan a year ahead: a pre-listing inspection, the fixes that matter, and none of the ones that do not.

2. Step 2

   The number

   My job is to nail the price. I bring the comps, the absorption rate on your street, and an honest read on what your home is and is not.

3. Step 3

   Condition

   Buyers pay for what they can see. We decide together what gets fixed, staged or left alone, and what each one is worth.

4. Step 4

   The launch

   Photos, video, a page like this one, agent email, social, and a coming-soon window when it helps. Every piece runs on a schedule, and you see all of it first.

5. Step 5

   The negotiation

   Offers, inspections, appraisal. I handle the pressure so you do not have to, and I tell you the truth about every one of them.